Remember the old “I’ve fallen and I can’t get up!” commercial? It’s amazing how that image of a helpless, frail and frightened woman has persisted. In fact, it reinforces one of the top myths about Baby Boomers, a marketing agency reports.
“Consumers 55 and over are actively pursuing a wide range of physical connections,” says Age of Majority, which conducts research of this segment of the population.
We can only say, “Tell us something we don’t know!”
Our clients are living proof that people over 50 want to stay active and healthy while enjoying the quality of life that exercise brings.
A second myth the agency identified: People in this age group don’t care about their personal appearance.
Regular exercise has many benefits, like improved blood pressure, balance and flexibility, just for starters. But you bet: Looking better is also one of them.
For some active adults, it’s even a top priority. And why shouldn’t it be?
As another 1980's ad used to say, “Looking good and feeling great!”
The third myth? The classic: “You can’t teach an old dog new tricks.”
The Age of Majority agency counsels its clients against believing that active adults are stuck in their ways. Instead, the agency says, most are open to trying new things – products, services and experiences that will make them feel good, including travel.
Not to leave out the importance of exercising the brain in warding off disease - learn something new everyday.
Nothing smashes all three myths like regular exercise.